VP of Marketing & Communications

About Trout Unlimited

Today, Trout Unlimited is a national organization with more than 150,000 volunteers organized into about 400 chapters nationwide. This dedicated grassroots army is matched by a respected staff of organizers, lawyers, policy experts and scientists, who work out of more than 30 offices. Our mission is to conserve, protect and restore North America's cold-water fisheries and their watersheds.

Position Summary

This is an exciting opportunity to join Trout Unlimited preferably in their headquarters in Arlington, Virginia - as the Vice President of Marketing&Communications. The VP of Marketing & Communications will report directly to the CEO and is member of the Senior Staff. The VP of Marketing&Communications will be responsible for the execution of Trout Unlimited's communications, marketing and branding strategies. The VP of Marketing & Communications will oversee all activities that promote, enhance, and protect the organization's brand reputation and identify communication goals. A key objective is to manage the development and production of Trout's varied and integrated communications activities and tools including: supporting all events and initiatives, direct mail and marketing, newsletters and other print publications; Website content, E-news and other online communications, social and conventional media and public relations, and marketing.

Duties and Responsibilities

• Manage the development and production of all Trout Unlimited's communications tools, with a particular emphasis on online communications and tools such as social media.
• Experience in deploying community building web sites is important.
• Manage production of all marketing and promotional materials.
• Increase membership acquisition program.
• Increase Trout's online community activity.
• Improve internal processes to improve implementation of the communications strategy.
• Expand partnerships within the outdoor, and related, industry.

Qualifications

• 10 years of relevant professional experience.
• Excellent written and oral communication skills. Demonstrated versatility in writing for all media platforms.
• Creative and strategic application of digital and social media technologies.
• Experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications.
• Innovative thinker, with a track record for problem solving and developing action plans and managing output.
• Self-reliant, results oriented, and strong interpersonal skills with the ability to engage and collaborate and develop consensus with staff and colleagues.
• Experience managing a diverse and remote staff.
• Ability to make decisions in a changing environment and anticipate future needs.
• Background in policy and advocacy communications a plus.
• Passion for Trout Unlimited's mission is essential.
• A professional and resourceful style; flexible and adaptable style; a leader who can positively impact both strategic and tactical communication initiatives.
• Ability to work with grassroots leaders and volunteers.
• Ability to work both independently without close oversight, but also a team player who will productively engage with others at varying levels of seniority within and outside of TU.
• Previous experience in conservation organization or the outdoor industry is helpful.
• Strong organizational and time management skills with exceptional attention to detail.
• Excellent computer skills including Microsoft Office Suite products.

How to Apply

Please send a letter of interest, resume and 3 professional references to Vivie Yen by April 30, 2013. No phone calls please.

This is not an all-inclusive list of duties and responsibilities.

TU is an equal opportunity employer and welcomes a diverse pool of candidates in this search. TU hires staff without regard to race, color, religion, national origin, age, gender, sexual orientation, marital status or disability.