By Kerri Russell
In the fall of 2012, TU launched a campaign aimed at getting more women to sign up as members. In doing so, women were offered complimentary trial memberships over the course of the year. Over 2,500 women signed up! What a great success. Thanks to all of you who reached out to women in your community and invited them to join TU. Thanks also goes out to all of you that took the extra step and used the resources in the Leaders Only Tools section of the website to reach out to these women and welcome them to your chapter. It is undoubtedly because of your efforts that we can boast a 13 percent retention rate so far on these trial members.
But, we think we can do more! So, we are pleased to announce the launch of a limited time offer. From March 1 – May 31, TU is reviving the offer to sign up women as new members at no cost. In addition, women renew for half price, at a special $17.50 rate, and the recruiting chapter will receive $15 of that $17.50 in the form of a special rebate. We place a special emphasis on the renewals since our goals include both adding more women to our ranks and engaging more women in TU’s leadership. In order to bump up our retention of these women, we need to show them the real value of TU, and – of course – much of that value comes from the local level. This is where we need the support of every chapter membership chair out there. Go to the Leaders Only Tools section and download your rosters. Find the women that have joined within the last year and invite them to participate in your chapter and also to renew at this special half-priced offer. The NLC workgroup will also be distributing out lists of these trial members by state and chapter to help you with these efforts.
To add a little incentive, TU will be tracking which chapters recruit the most women and which have the highest rates of renewals (allocated proportionally based on chapter size.) The chapter that recruits the most women will be issued a plaque. Cash rewards will be awarded to the chapters that have the highest rates of renewals: Five hundred dollars for first place, $300 for second place and $100 for third place.
Kerri Russell is the Arkansas NLC representative and the chair of the NLC Women’s Initiative Workgroup