If you frequent the new TU website, you've probably noticed that we're trying to get away from our "old school" formulaic approach to online engagement, largely by mixing in a good bit of fishing content with news of our conservation work.
I firmly believe that fishing is TU's "front door." Yes, we are, at our roots, a conservation organization that works to protect and conserve North America's trout and salmon and their habitat--that's our mission.
But, in truth, through our mission, we make fishing better. That's where you come in.
Maybe you have a fishing blog, or you handle the fishing reports for your local fly shop. Maybe you're just passsionate about the fly fishing craft and you want to try your hand at writing about, or photographing your fly fishing adventures. Maybe you've fished a great piece of gear lately, and want to let the world know about it. Or mabye you can tie flies like a pro, and have a special pattern you'd like to share with the world.
Consider this an invitation to contribute to TU's new site, either by joining one of our many groups, or creating one of your own, and starting a conversation among your friends, whether they're TU members or not.
In fact, if you're really into the idea, consider becoming a part of our new TROUT Team, a stable of contributors who are posting regular content to the TU blog, and enjoying thousands of eyeballs on their content as we elevate their work to the front of TU.org.
If being a regular contributor (yep, that means deadlines, a schedule and the whole bit) appeals to you, let me know. I'm more than happy to spend some time with you on the phone, hear your ideas and how you'd like to be a part of the new TU.org, and we'll go from there.
In the decade I've spent at TU, I've learned that our members are our most precious resource--that you are the best sources of information we can tap when it comes to making fishing better all over America. I hope you'll consider joining us and becoming a part of our new TROUT Team. We need your help to save the world... one trout at a time.
National Director of Communications