I came across a discussion on Reddit regarding TU and younger anglers. There's no easy answer to why it's difficult to attract a younger base to TU, but I found it interesting that some of the discussion seems to revolve around the "benefits" of joining TU. I get the impression lots of young people enjoy reading the magazine, and appreciate what TU stands for, but aren't that sure what there is to be gained by joining. The contributors to the thread who are members are quick to point out the valuable on-the-ground conservation work that TU does. I wonder if part of the issue in attracting younger members lies in illustrating the value a TU membership provides - not the free stickers, magazines and fly-tying clinics (which are great), but the direct benefit to fishing opportunities and important conservation work that being an active TU member enables.
I also found it interesting that someone mentioned the idea of a "Reddit TU chapter". I don't know that an online chapter is necessarily the answer, but it speaks to the desire for a more engaged online community of anglers, like we're building here.