April 4, 2008
Erin Mooney: 703-284-9408
FOR IMMEDIATE RELEASE:
Trout Unlimited’s On the Rise Launches on the Outdoor Channel
New fly-fishing program features TU’s conservation achievements
ARLINGTON, VA.— Trout Unlimited’s (TU) new television program, On the Rise launches on April 4 at 8 p.m. (EST) on the Outdoor Channel.
Hosted by Frank Smethurst, a Colorado fly-fishing guide, the show takes viewers on a tour of the country’s most compelling fishing spots, places where TU’s conservation work has helped to protect and restore places where trout and salmon live.
Smethurst takes viewers across the country, in search of trout, salmon and the people who protect them.
Traveling in a troutskinned Airstream trailer, Smethurst gives viewers an insider’s tour of America’s rivers and streams. The season’s adventures include fly- fishing for native trout on some of Montana’s famous rivers , the relentless pursuit of steelhead in Oregon, and traveling to North Carolina where Smethurst learns just how successful fishing a streamer in the middle of winter can be.
Each episode features local conservation work accomplished by Trout Unlimited. Fishing with local TU staff and volunteers, Smethurst finds out about TU’s on-the-ground efforts.
“On the Rise provides a great opportunity to showcase the work of our volunteers and staff to protect and recover trout and salmon and the rivers on which they depend,” said Bryan Moore, Vice President for Volunteer Operations at Trout Unlimited.
“Outdoor Channel is thrilled to partner with Trout Unlimited for this unique show,” said Denise Conroy, Senior Vice President of Marketing & Research at Outdoor Channel. “Our mission is to bring best-in-class programming to outdoor enthusiasts. Fly fisherman are some of the most passionate enthusiasts in the outdoor category, and we really believe that On the Rise offers the authenticity that this group craves.”
The program is produced by Barrett Productions, in Missoula, Montana.
Since its formation in 1989 the company has established itself as an industry leader in entertainment, event, sports, adventure travel and outdoor television production.
On the Rise will air Friday at 8 p.m. (EST) Saturday at 2 p.m. (EST) and Sunday at 7:30 a.m. (EST). To watch a trailer of the program and to learn more information about On the Rise, go to www.tu.org/ontherise
Schedule: (Subject to change)
Show 1: Bighorn River, MT
Show 2: Madison River, MT (1)
Show 3: Madison River, MT (2)
Show 4: Deschutes River, OR
Show 5: Metolius River, OR
Show 6: South Fork Snake River, ID
Show 7: Rapid River, ID
Show 8: Big Lost River, ID (1)
Show 9: Big Lost River, ID (2)
Show 10: Gunnison River, CO
Show 11: Fraser River, CO
Show 12: Chattooga River, GA
Show 13: South Holston/Watauga Rivers, TN
Show 14: Davidson River, NC
Show 15: Northern Ohio Steelhead