Costa Ambassador Program

Photo: Andrew Loffredo

As president of a 5 Rivers club, you have the opportunity to become a campus Ambassador for Costa Sunglasses. As a Costa Ambassador, you are not asked to take on any additional duties above and beyond the presidential roles. But you’re encouraged to do a fantastic job!

And to top it off, we will provide you with a pair of Costa sunglasses on a yearly basis, facilitated through Cliff Watson, Trout Unlimited’s Youth Fly Fishing Programs Manager.

We want the focus of this Ambassadorship to be aimed exclusively at improving your respective club.  Engaging your campus community, including those who don’t fish, is crucial to the success of your club and being a Costa Ambassador.

Grow membership, bring your members to the rallies, and execute successful events, gatherings, meetings and conservation projects.

Keep track and document what your club does, take pictures of the events, post on social media and write down highlights and other important information.

Get creative with what your club does but don’t worry about how creatively you present it to Costa and TU. For example, throwing a spectacular event or gathering for your campus community will weigh much higher than conducting a mediocre event, but doing an exceptional job documenting it.


As the Costa Ambassador for your college, you have the option to attend the annual Costa Ambassador Summit. This event is a FREE club leadership development opportunity for each club president. This serves as a powerful way to kick off the school year! And each club president who comes out to the event to meet leaders from around the country, learns first hand how to overcome challenges, and fish! 

Additionally, each school year, 10 top Costa Ambassadors are recognized as “Top Costa Ambassadors” receiving incredible prizes for their work on their campus.

Costa Ambassadors are evaluated on a semester basis. Those who demonstrate exceptional leadership abilities are rewarded for their efforts.

Photo: Flylords


Each semester an Ambassador submits a report to the 5 Rivers Coordinator describing club activities for that semester such as club events, how they engaged their local Trout Unlimited chapter and other 5 Rivers clubs in the area, or anything else that was noteworthy (i.e., doubled the size of the club in one semester).

When determining top Costa Ambassadors each semester, we evaluate each on the criteria listed below:

– Club Growth: How much has your club grown over the course of the school year, is it a new club?

– Outreach: How effectively has your club engaged your campus/ local community, have your reached out to other 5 Rivers clubs/ your local TU chapter in the area to do joint programming, have you helped get other clubs off the ground at other universities?

– Events: How many people attended, level of difficulty, was your TU Chapter/ another 5 Rivers club involved?

– Media: Social Media posts, did you you make a video about the club/ an event that you hosted?

Photo: Flylords