Oct. 7, 2015
Joel Johnson, Chief Marketing Officer, Trout Unlimited (646) 573-6410
Ted Upton, Chief Executive Officer, Cheeky Fishing (339) 707-3017
FOR IMMEDIATE RELEASE:
Cheeky Fishing joins TU as corporate partner
WASHINGTON, D.C.Cheeky Fishing, a Massachusetts-based manufacturer of high-performance fishing reels, is Trout Unlimiteds newest corporate partner, thanks to an agreement that gives TU members a significant discount on Cheeky products, and an additional discount to members of TUs 5 Rivers college program.
Additionally, Cheeky will donate 15 percent of all proceeds from TU member purchases to TUs general fund.
Cheeky Fishing is excited to team up with Trout Unlimited as the organizations newest corporate sponsor, said Cheeky CEO Ted Upton. Were especially excited about the opportunity to spread the conservation message to young adults through the 5 Rivers Program.
In addition to helping TU with direct funding from sales, Cheeky will also donate a number of reels to be used for fundraising auction packages and other gear for TU fundraisers and events, like the annual 5 Rivers Rally and the TU annual meeting.
Cheeky is helping us make the value proposition of being a TU member real for anglers. They are a fun and creative brand and a welcome addition to the TU community, said Joel R. Johnson, TUs chief marketing officer. The companys goals fall into place with TUs mission to protect and restore our trout and salmon waters all over America, and theyre helping us do that by engaging young anglers and helping us mold the next generation of conservation-minded anglers.
To become a TU corporate partner, simply contact Johnson at firstname.lastname@example.org.
Trout Unlimited is the nations oldest and largest coldwater fisheries conservation organization dedicated to conserving, protecting and restoring North Americas trout and salmon and their watersheds. Follow TU on Facebook and Twitter, and visit us online at tu.org.