Email Communications

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Tips To Improve Email Communications

Email is a fast, affordable and effective way to reach members and the general public, but it should only be one arrow in your quiver when it comes to getting the word out. Having a communications strategy that includes print communications, a robust social media effort, and the power of local media to increase your reach is essential.

When planning your email communications, use these resources to help you make the most of your efforts:

Pros & Cons of Email Communications

The advent of email was a game changer for TU chapters and councils, allowing them to quickly and affordably send communications to their members – whereas in the past they relied primarily on printed and mailed monthly newsletters. However, email is also a double-edged sword in terms of its ability to reach all of your members.

A typical chapter with around 300 members may have only 250 members who have provided email addresses to TU, and often around 15% of those email addresses are out of date. This means, when you send an email to your members, you’re only sending the message to around 215 people. Additionally, only 30-40% of email recipients open the messages you send, which further reduces your reach and means only about 65-85 people open the email.

If your chapter relies almost entirely on email to communicate, you could well be only reaching 25-30% of your members with your emails, leaving behind 215 or more members who just aren’t hearing from you!


TU Volunteer Leaders trainings are a powerful way to connect with resources, learn from fellow volunteers and grow your impact locally. Join us for the following events:

In-Person Trainings:

2021 Annual Meeting
Due to increasing COVID-19 concerns and projections, the 2021 Annual Meeting is cancelled.

2021 Regional Rendezvous
Due to increasing COVID-19 concerns and projections, the 2021 Regional Rendezvous are postponed.

Online Trainings:

View past training recordings or join an upcoming live, online webinar, held at 8 p.m. EST unless otherwise noted.

February 23 — Virtual Advocacy: Using Online Petitions to Grow Impact (8PM)

March 4 — Filing the NEW Annual Activity Report & IRS Reporting Requirements (8PM)

March 15 — Embrace A Stream Grant Training (8PM)

March 29 — Effective Digital Communications During COVID (8PM)

April 8 — TU Event Registration Tools to Better Manage and Promote Your Activities (8PM)


Your Volunteer Operations Staff is here to help! 

Nick Halle
Volunteer Operations Coordinator
(703) 284-9425
Contact Nick for:

  • Volunteer Leader Login Issues
  • Insurance Requests / Questions
  • Fundraising Program & Support
  • Membership Recruitment Tools
  • L.L. Bean Rod Donations

Lisa Beranek

Leadership Development Manager
(907) 205-0974
Contact Lisa for:

  • Leadership Recruitment & Development
  • Embrace A Stream Grants Program
  • Strategic Planning Support
  • Diversity Event Planning