Community TU Business TU Costa 5 Rivers Youth

Costa wins award for women's sunglasses

When our friends do well, we at TU do well, too. Our friends at Costa Sunglasses were awarded the Best Eyewear designation at this year International Convention of Allied Sportfishing Trades (ICAST) show in Orlando for the company’s new WaterWoman line of polarized sunglasses.

From Costa’s press release on the big win:

“Designed for the woman who wrings every last drop out of her time on the water, the new WaterWoman offers a medium fit and combines elegance with performance. The new style features beautifully angled temples, CAM-action hinges and color-contrasting Hydrolite accents throughout. WaterWoman also features a newly-designed keeper hole, which fits all Costa keepers. Available colors include Matte Shadow Tortoise, Shiny Palm Tortoise, Shiny Wahoo, and Shiny Blond Crystal.”

“As a solely female frame that’s now one of our newest best-selling styles (joining the ranks of many unisex or male-focused styles), we have been overwhelmed with the positive reception of the WaterWoman frame,” said John Sanchez, vice president of product development for Costa Sunglasses. “This style has been a breakthrough frame for Costa—combining the on-water performance that Costa is known for with the latest styles and trends. We are honored to accept this award from a highly respected group of anglers, aficionados and industry professionals.”

As proud as we are of our longtime partner for their continued success in the eyewear technology arena, we’re equally grateful for Costa’s continued support for TU programs, most notably our college fly-fishing program that actually bears the company’s name: The TU Costa 5 Rivers Program.

Costa supports TU’s college fly-fishing club program.

This program is geared toward college students who have attended TU youth camps in the past, and then take the TU club model to colleges and universities around America. Today, there are more than 100 TU-affiliated college fly-fishing clubs in the U.S. And, thanks in large part to support from Costa, that number continues to grow.

Congrats to Costa. And, more importantly, thank you, Costa, for your continued support for Trout Unlimited, and the next generation of fly-fishing conservationists.