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SweetWater Brewing and TU team up again for fundraiser

SweetWater Brewing Company has once again invited Trout Unlimited to be a partner in the company’s annual Save Our Water campaign. 

This is the fourth consecutive year that Sweetwater and Trout Unlimited have collaborated in the effort, in which SweetWater provides a matching grant of up to $20,000 to each participating conservation partner. For 2019 SweetWater will donate up to $80,000 to its partners. 

With the addition of proceeds from the sale of special co-branded merchandise, the program has raised more than $60,000 for Trout Unlimited’s Embrace A Stream program over the past three years. 

“From day one of brewing SweetWater beer, we decided to scrape together every resource we could and give back to organizations like Trout Unlimited who protect the land and waters we love,” said Freddy Bensch, founder of SweetWater Brewing Co. “Trout Unlimited’s mission is personally important to me because they make sure the places where I spend time outdoors are protected and preserved.  

“Our goal is to help protect our natural resources and ensure that generations to come will continue to enjoy and share our passion for nature.”   

Embrace A Stream is TU’s flagship grassroots grants program, having awarded more than $4.6 million to over 1,050 local TU chapter projects nationwide. Thanks to generous member donations, TU has reached the $20,000 goal for the SweetWater match each of the past three summers 

“Embrace A Stream projects are making a big impact on improving coldwater habitat around the country,” said Beverly Smith, Trout Unlimited’s vice president for Volunteer Operations. “SweetWater’s generous support has helped make the program even stronger.” 

This summer, as part of a #KickPlastic campaign, SweetWater, Costa del Mar and Trout Unlimited will be teaming up to host five river cleanups and post-cleanup celebrations on trout streams across the SweetWater distribution area. Cleanups are planned for Connecticut, Pennsylvania, Tennessee, Massachusetts and Virginia. 

Last summer, SweetWater produced a limited release Mosaic IPA in stackable cans decorated with the image of a brook trout, encouraging fans to post pictures on social media and tag them #FishforaFish. The campaign raised money to help assist with TU’s native brook trout reintroduction efforts. 

SweetWater continues to support TU at events. For example, the Atlanta-based brewery hosted an opening night gathering at the Southeast Regional Rendezvous in in Dillard, Ga., this spring. SweetWater also has supported chapter events, such as river cleanups and tree-plantings. 

Chapter leaders who are interested in working with their local SweetWater representative for support of chapter events in the brewery’s distribution area should reach out to Director of Volunteer Operations, Jeff Yates, at for more information. 

For more information on the Save Our Water campaign, visit  

By Mark Taylor. A native of rural southern Oregon, Mark Taylor has lived in Virginia since serving a stint as a ship-based naval officer in Norfolk. He joined the TU staff in 2014 after a 20-year run as a newspaper journalist, the final 16 as the outdoors editor of the Roanoke Times. A graduate of Northwestern University, he lives in Roanoke with his wife and, when they're home from college, his twin daughters.