Tag

outdoors

  • Trout Talk

    Ford is the latest company to market a product by driving it through a river

    A Ford Bronco drives through a river.

    Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……

  • Featured

    Are we raising the conservation generation?

    These days, I have a habit of starting my morning with too much coffee and a big fat bucket of guilt. The mornings start with Rooster mistaking the kitchen light for the sun, unhappy dogs whining in their crates, a growing pile of unfinished third-grade homework, a to-do list with a pathetic one or two…

  • Youth

    Take a virtual field trip with Trout Unlimited

    "Our field trips were mainly designed for our local students, with a mix of locations and lessons for students between 2nd and 5th grade. In this challenging time, we know all of us can appreciate some beautiful scenery around our Central Oregon streams and rivers, and the soothing sights and sounds that come from experiences in nature."

    When COVID-19 shut down schools educators found other ways to help students experience the river About a decade ago Trout Unlimited launched a youth educational program in the Deschutes Basin of Oregon to build awareness of the importance of water and the health of rivers. The focus has been on key tributaries and sections of…