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A year-end message to the TU community
As the year draws to a close, let’s celebrate a few of the victories that all of you—members, supporters, partners, donors, and our staff around the country—made possible
For me, December is a time for introspection. I’ve been thinking a lot about our work at Trout Unlimited and the challenges we faced in 2021. TU may not be as large as some of our peer organizations, but none, and I mean none, are as able to blend grassroots local knowledge and professional staff…
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We must save Snake River salmon and steelhead
Half-measures will ensure the extinction of salmon and steelhead in the Snake River basin, and nothing more.
I have spoken at four or five conferences with Shannon Wheeler, the Vice Chairman of the Nez Perce Tribe. And every time I do, I come away a little wiser, and a little more passionate, about the need to recover Snake River salmon and steelhead. And a little more hopeful that we can. When I…
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Nissan reworks TV ad showing trucks in streams
Move comes after outreach from TU CEO and volunteers Over the past few years, you have likely heard me, TROUT magazine editor Kirk Deeter, and others rant against the absolutely boneheaded TV ads showing trucks and SUVs barreling up the middle of streams. During the baseball playoffs last month, there was one running from Nissan.…
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Why “Infrastructure Week” was a big deal for trout and salmon
What do bridges, highways, and rail have to do with wild and native trout and salmon? In the case of the recently enacted bipartisan infrastructure bill, known as the BIF, a whole lot. TU staff played important roles in helping to shape many important provisions in the bill. At a deeper level, TU has spent…
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Caring for and recovering priority waters
Here lies the promise of our plans to develop a shared agenda of priority waters.
The secret sauce of Trout Unlimited is the fact that we enjoy a grassroots network of volunteers with deep roots in their communities and incredible passion for the waters they live, love and fish. Their knowledge, energy and passion are strengthened by hundreds of professional TU staff—biologists, restoration practitioners, water lawyers, organizers, and scientists. These staff are…
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Nissan blasts through a trout stream in its new truck ad
A screen grab from Nissan's ad featuring its new Frontier. We're not impressed. Several years ago, Jeep ran a dumb ad on Super Bowl Sunday showing a truck running up the middle of a creek. My then 8-year-old son asked, “Isn’t that bad for the stream?” Earlier this year, Ford pulled the same stunt. And…
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Hope and resilience in the Garden State
Imagine that, a native brook trout stream within sight of New York City.
Hope and resilience. Those were the two words that stuck with me as I walked the miles-long trail with Chris Henrickson, the chapter president of the East Jersey chapter of TU. Eventually, we made our way to a small deteriorating dam. Behind the dam, water collects into a small reservoir, where it warms up under…
Author
Chris Wood
Chris has worked at TU for 20 years, and is not the best angler, but he is among the most earnest.