Tag

river

  • Boats

    Summer reading: ‘The Emerald Mile’

    Our beloved Colorado River has been on my mind a lot recently. Low water, rising temperatures and new fishing restrictions have caused me to reflect on years past. While conditions may seem dire and it’s easy to get caught up in being borderline angry about the state of water in the West, I think now…

  • Trout Talk

    Ford is the latest company to market a product by driving it through a river

    A Ford Bronco drives through a river.

    Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……