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Ford is the latest company to market a product by driving it through a river
Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……
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Trout as bait?
I dusted off the old baitcaster, and rigged up some crankbaits, swimbaits, poppers and such, and am waiting patiently for ice-out. Where I live, pike love to eat trout, pretty much to a fault
When you can count 55 anglers on the Eagle River (Colorado) as you drive a stretch of I-70 less than 10 miles long… on a weekday… in mid-March… and you consider what the situation might look like midsummer… it’s probably a good idea to be thinking about a “plan B.” In my case, plan B has…
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Using the human anchor to catch more fish
Using the human anchor to catch more fish.
Anchors seem to be a common talking point when angling boaters get together. How big? How small? What type? How heavy? The debates can go on forever. There's one type, though, that some of you may have not tried though. The human anchor. Seriously. Many years ago I had the privilege of being invited to…
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The perfect camping cocktail?
Editor's note: This post was inspired by Shauna Stephenson's slightly more sophisticated recipe for a camping cocktail. Check it out. Chris Hunt: This is a tough one, because the weather and the location often depict the beverage, right? I mean, let’s say I’ve been on the river all day, and it’s July. It’s hot. I’ve worked…
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The cult of the invasive fish
Growing up in the Denver suburbs, one of my favorite childhood haunts was a public park a short bike ride from home. It sported the sketchy jungle gym with the sharp, rusty edges, the little spring loaded ridable critters that, with enough momentum, could send a small child into orbit, and a small lake that…
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Learning to row
There’s no better time to start. Growing up as a Midwestern kid from the suburbs, I didn’t know much about the outdoors. Being from Ohio, we didn’t camp a lot. Rivers were a bit foreign to our family of six. Don’t get me wrong, we fished, swam and rode bikes until the streetlights came on…
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Five things you can do now to ensure a fun first float of the year
Just like boning up on river etiquette or revisiting basic safety tips before the season starts, a little bit of planning now can make your first outing this spring in a boat a heck of a lot smoother. Again this is just the tip of the iceberg and we welcome any suggestions, but the five…
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