TU Business: Barbless Flies
Barbless Flies is one of a handful of international TU Business members. They’re great promoters of ethical fish handling and the work of Trout Unlimited.
I’m a big fan of barbless hooks, and I don’t think I’m alone in that. Experience has taught me that fish are easier to release when you use a barbless hook, and science has taught me that we kill fewer fish when we go barbless. But you have to wonder why we continue to buy…
Ford is the latest company to market a product by driving it through a river
Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……