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We heard back from Ford … and it’s good news
The new Ford Bronco not driving through a river. Ford Motor Co. promotional photo. Editor's note: On Monday, TU's Kirk Deeter scolded Ford Motor Co. for marketing the company's revamped Bronco by showing it driving through a creek, a potentially harmful activity to trout, salmon and their habitat. Here's the latest from Deeter. We’ve been…
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Keystone Fund helps Pennsylvania’s famous Brodhead Creek
Pennsylvania's famous Brodhead Creek is featured in a new video from Trout Unlimited and the Theodore Roosevelt Conservation Partnership. The short video — the first in a series — highlights the crucial role the Keystone Fund played in helping to preserve and promote this historic public fishery. Stay tuned for more videos highlighting why the…
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Ford is the latest company to market a product by driving it through a river
Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……
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Newsletter highlights productive 2020 for Driftless team
For the past two years, the DARE team has been providing free pollinator seed to enhance Driftless Area streams. The seed mix is not intended to replace the planned seeding mixture, but to supplement pollinator plants into the mixture.
The COVID pandemic presented a variety of challenges for the Trout Unlimited Driftless Area Restoration Effort team, but solid progress on Driftless stream restoration projects moved forward in 2020 and the team has aggressive plans in place for 2021. One of the key elements of the TUDARE founding platform is collaboration. The success of TUDARE over…
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TU Driftless team makes progress in Iowa in 2020
Despite challenges posed by the pandemic 2020 was a busy year for Trout Unlimited Driftless Area Restoration Effort in Iowa. TU and its partners collaborated on a number of habitat restoration projects in the state. Here's a rundown of the projects. North Bear Creek - In January 2020, the Iowa DNR acquired from the Iowa Natural Heritage Foundation 115…
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2020 busy for restoration in Wisconsin’s Driftless Area
Despite challenges posed by the pandemic 2020 was a busy year for Trout Unlimited Driftless Area Restoration Effort in Minnesota. TU and its partners collaborated on a number of habitat restoration projects in the state. Here's a rundown of the projects. Bohemian Coulee – Wisconsin DNR executed a large project restoring 5,240 feet of trout…
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Minnesota’s 2020 Driftless Area restoration overview
Despite challenges posed by the pandemic 2020 was a busy year for Trout Unlimited Driftless Area Restoration Effort in Minnesota. TU and its partners collaborated on a number of habitat restoration projects in the state. Here's a rundown of the projects. Rice Creek (Fillmore County) – Minnesota DNR stabilized eroded stream banks totaling 900 feet. Sloped and…
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