Membership Recruitment & Engagement Resources

Our local chapters and councils are the front line – and often the front door – when it comes to how new members join the organization, how active they become as volunteers and participants, and how much they support our work at all levels of the organization. While there are a host of resources to help you or your membership committee recruit new members, to engage existing members, and to develop active members into leaders, it’s important first to understand the many benefits of focusing on membership as a way to grow your ability to protect and restore your local streams.

Jump to Member Recruitment Resources

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Benefits of Strong Membership Focus

When you make membership an important focus of your chapter or council strategic plan, and set goals and activities designed to bring in new members and activate and engage them, you set the stage for growth and taking advantage of many opportunities, including:

  • Chapters receive a one-time $15 rebate for every new member they recruit – This can add up quickly with an active member recruitment effort using
  • Councils receive $2.50 annually for every active, dues paid member in the state – As membership grows, so do the council coffers
  • New members are twice as likely to volunteer as long-time, inactive members – The more members you recruit the more bodies you have to do the work
  • Every hour a member volunteers is worth $24 in match –  Growing volunteer hours can help you unlock grants and larger funding
  • Three out of 10 members will step up to volunteer – Recruit 50 new members in a year and you’ll have 15 new volunteers to help out


TU Volunteer Leaders trainings are a powerful way to connect with resources, learn from fellow volunteers and grow your impact locally. Join us for the following events:

In-Person Trainings:

2021 Annual Meeting
Due to increasing COVID-19 concerns and projections, the 2021 Annual Meeting is cancelled.

2021 Regional Rendezvous
Due to increasing COVID-19 concerns and projections, the 2021 Regional Rendezvous are postponed.

Online Trainings:

View past training recordings or join an upcoming live, online webinar, held at 8 p.m. EST unless otherwise noted.

February 23 — Virtual Advocacy: Using Online Petitions to Grow Impact (8PM)

March 4 — Filing the NEW Annual Activity Report & IRS Reporting Requirements (8PM)

March 15 — Embrace A Stream Grant Training (8PM)

March 29 — Effective Digital Communications During COVID (8PM)

April 8 — TU Event Registration Tools to Better Manage and Promote Your Activities (8PM)


Your Volunteer Operations Staff is here to help! 

Nick Halle
Volunteer Operations Coordinator
(703) 284-9425
Contact Nick for:

  • Volunteer Leader Login Issues
  • Insurance Requests / Questions
  • Fundraising Program & Support
  • Membership Recruitment Tools
  • L.L. Bean Rod Donations

Lisa Beranek

Leadership Development Manager
(907) 205-0974
Contact Lisa for:

  • Leadership Recruitment & Development
  • Embrace A Stream Grants Program
  • Strategic Planning Support
  • Diversity Event Planning