Chapters and councils play a very important role in acquiring new members. Studies report that most new members join organizations like TU because:
- They were asked by a member to get involved
- They know about the group because family or friends are involved
- They enjoyed participating in an activity that was sponsored by the group
- They are concerned with their local home waters
Chapter-recruited members renew at a higher rate than other members and are more likely to become active members that attend chapter meetings, come to workdays, and serve as chapter leaders. To encourage and help local chapters to recruit members, a new member rebate is given to chapters who recruit new members via the special link www.tu.org/intro, TU custom chapter membership brochures, or the special Introductory Membership Recruitment Spreadsheet. To receive proper credit for this rebate, the new member must select your chapter when joining online, or your chapter’s 3-digit chapter # must be written on the, TU chapter brochure or spreadsheet. This rebate is not for lapsed or expired members who renew their TU membership.
New Member Recruitment Strategies
The following resources and strategies are designed to help you think through opportunities for your local member recruitment programs. Watch Five Easy Ways to Recruit & Retain New Members to help your board come up with a plan.
- Set a board-level membership recruitment goal – A common goal is to challenge every board member to recruit 10 new members in the coming year. For most chapters with a board of 10 members, that can quickly add up 100 new members or $1,500 in rebate revenue!
- Reach out directly to lapsed members and encourage them to renew – You can download the list of chapter members who have lapsed in the last six months to three years to start the outreach.
- Host a “Bring A Fishing Buddy” event – Create a special event (a streamside barbecue is perfect) and encourage every member of your chapter to bring a non-member fishing buddy to join the fun. At the event, have membership brochures and actively ask everyone to join and support the chapter.
- Go “green” at events across your community – Sign up to host a vendor table at all the green festivals in your communities as these events often draw throngs of people who care about the environment and clean water and would willingly join to help you improve local rivers – even if they don’t fish!
New Member Recruitment Tools
- Sign new members up online for half price – Set up a “Join TU” link on your website pointing to www.tu.org/intro, promote it in chapter emails and in all chapter communications. Let new members know when they join for half price ($17.50) that $15 stays local to help support your work.
- Print custom chapter membership brochures – Add your local chapter information and place these at local fly shops, have a stack in every board members’ glove box and fishing vest and hand them to anyone who expresses an interest in fishing or conservation
- Print custom chapter business cards – Add information to the card on how to join the chapter at www.tu.org/intro and use them to introduce your chapter to anglers and prospective members and encourage them to join TU
- Create and distribute member recruitment posters – Great locations to hang these include local fly shops and fishing stores, outdoor retailers, diners near local fishing streams, library, grocery store and post office community bulletin boards