Fundraising Strategy

A Strategic Approach to Fundraising

Fundraising is one of the core functions of every chapter. There are five basic building blocks for success:

  1. Commitment: Before you dive into a fundraising campaign, the entire chapter board needs to be fully committed to meeting your goals. This includes not only being committed to the process and the steps to reaching those goals, but also the outcome.
  2. Goals: Goals should be SMART (Specific, Measurable, Agreed upon, Realistic, and Time Sensitive). Don’t be afraid to think BIG, but also remember that this is a marathon, not a sprint. Many successful fundraising campaigns can last for years.
  3. Theme or Message: One of the most common downfalls of a fundraising campaign is a failure to fundraise for a specific purpose. When planning your endeavor, remember that people will be a lot more likely to give if there is an exact outcome. Fundraise for specific projects, groups, or initiatives—not for the general coffer.
  4. Creativity: Think outside the box when planning events. Banquets and raffles are great, but should not be relied upon as the only fundraising events in a campaign.
  5. Rewards: This is that “What’s in it for me?” part of the fundraising process. Individual donors like to be rewarded for their contribution. Whether this is a gift in exchange for the donation, or a completed stretch of restored bank on their favorite stream, or simply just a handwritten thank you note, rewards should be included in your campaign.

A successful fundraising campaign starts long before the “ask”. It starts with your chapter becoming an integral part of the community and being a forward facing group that provides value to other invested parties. Building strong relationships with individuals, companies, other non-profits, and government agencies from the start will result in exponential improvements in your fundraising capacity.


TU Volunteer Leaders trainings are a powerful way to connect with resources, learn from fellow volunteers and grow your impact locally. Join us for the following events:

In-Person Trainings:

2021 Annual Meeting
Due to increasing COVID-19 concerns and projections, the 2021 Annual Meeting is cancelled.

2021 Regional Rendezvous
Due to increasing COVID-19 concerns and projections, the 2021 Regional Rendezvous are postponed.

Online Trainings:

View past training recordings or join an upcoming live, online webinar, held at 8 p.m. EST unless otherwise noted.

February 23 — Virtual Advocacy: Using Online Petitions to Grow Impact (8PM)

March 4 — Filing the NEW Annual Activity Report & IRS Reporting Requirements (8PM)

March 15 — Embrace A Stream Grant Training (8PM)

March 29 — Effective Digital Communications During COVID (8PM)

April 8 — TU Event Registration Tools to Better Manage and Promote Your Activities (8PM)


Your Volunteer Operations Staff is here to help! 

Nick Halle
Volunteer Operations Coordinator
(703) 284-9425
Contact Nick for:

  • Volunteer Leader Login Issues
  • Insurance Requests / Questions
  • Fundraising Program & Support
  • Membership Recruitment Tools
  • L.L. Bean Rod Donations

Lisa Beranek

Leadership Development Manager
(907) 205-0974
Contact Lisa for:

  • Leadership Recruitment & Development
  • Embrace A Stream Grants Program
  • Strategic Planning Support
  • Diversity Event Planning