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  • Fishing Conservation Featured

    Little water and big hopes

    Shortly before departing for the nearly 20-hour drive south from my home in Idaho my contact in New Mexico casually mentioned on a call how the snowpack was only 16 percent compared to the average and to keep my fishing expectations low

    Western Native Trout Challenge: Pursuing one of the world's rarest trout across scorched earth Editor's note: Daniel Ritz is fishing across the Western United States this summer in an attempt to accomplish the Master Caster class of the Western Native Trout Challenge. He will attempt to land each of the 20 native trout species in their historical ranges of…

  • Conservation Featured

    TU moms share and learn about the outdoors from their kids

    Besides, what if her children – including those she has worked with through Trout Unlimited’s youth initiative programs - emerged as leaders of conservation and increase their generation’s efforts to restore and protect nature?

    The joy of discovery and setting an example Long before she was a mother, Tara Granke understood the importance of connecting kids to nature. When her son, August, arrived nearly three years ago she quickly became aware of how much she could learn from him. “It is so amazing to watch his sense of wonder…

  • Trout Talk Featured

    Ford is the latest company to market a product by driving it through a river

    A Ford Bronco drives through a river.

    Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……