We’ve been offering guided fly fishing trips for over twenty years. Our focus is instructional based and we never forget that fishing is supposed to be fun. We hire from a small group of great guides, learning long ago that sending someone out with a lesser guide never works out.
The True Cast – The REAL Secret to Catching More Fish
It’s the oldest marketing “hook” in the fishing book. “This is going to help you catch more, bigger fish… guaranteed!”
Upper Peninsula Concrete Pipe Company, Inc.
We are a precast concrete product manufacturer specializing in creating resilient bridge/culvert stream-crossing solutions for projects of any size.
Oshki
Founded by recent college graduate Jackson Riegler, threats to the Great Lakes watershed inspired him to create “Oshki”, meaning “fresh” in Native American Ojibwe. Growing up in West Michigan, he was passionate about the Great Lakes from a young age. As he grew in his education, he decided to start a sustainable apparel company that…
Planting trees for the benefit of trout, and the planet
How volunteers and staff are improving trout streams and helping reduce atmospheric CO2.
Four refuges to add to your summer bucket list
As you make your to-fish-list for the summer, don’t overlook these hidden gems.
MothBear Outfitters
One of the best parts of my job at Trout Unlimited is working with young, emerging companies. Typically start-ups owned and managed by young people, these companies are making the fly-fishing business exciting. Often, they see conservation as an integral part of the business from the outset. Making good is part of the business plan,…